FreemanXP Visual Branding
A while back, I got a call from Chris Cavanaugh, who I had done some work for while he was head of a Princeton, New Jersey agency. It seems Chris was recently recruited by the global experience marketing firm, Freeman Company, to build a new boutique EM agency from the ground up. Backed by the power of Freeman this new enterprise, named FreemanXP, was to be up and running in nine months—certainly a daunting challenge for Chris, and for me a rare opportunity to create a comprehensive brand-identity program guided by a vision and a brand-essence document. Experience marketing is not a familiar planet in my universe, but the notions of "strategy to execution," infused with a smart, fun personality, is a rich foundation on which to create unique visuals. In addition to some of the elements shown here, the extensive array of templates and materials included core logo and signatures; sub-brand signatures; comprehensive brand guidelines; website, online and print brand book; e-newsletters; white papers; presentation templates; and case study templates. Check out a few more samples on the Design page.