Elmhurst College Center for Professional Excellence
When it comes to helping students determine who they will be and what they will become, Elmhurst College's Center for Professional Excellence takes a sincere, hands-on approach—"Experiential Learning" is a fair shorthand description. So, given the sparse copy and the luxury of space, it made sense to play with a graphic shorthand to promote the EC Mentorship Program in print—the ubiquitous doodle. In this case, the playful, hand-drawn squiggles not only suggest the idea of personal touch, but these loose gestures symbolize the program's approach to mentoring, shadowing, and exploration. Meanwhile, the bouncy line art is a counterpoint to the more formal photo portraits. As a bonus, it's a pretty efficient way to keep production costs low.